Thursday, March 22, 2018

Making Archie Cool Again!


Archie Comics. With characters that are apart of pop culture, the company has been around for 79 years and will celebrate its 80th year milestone next year. But only a few years ago, Archie Comics saw a disconnect with newer readers and the new generation. Archie and his friends have always been seemly stuck in the past. The past of malt shops and hot rods. And Archie Comics was really starting to feel that. When the 2010s rolled around, we were in a new age of technology and trends, while Archie, Jughead, Betty, and Veronica were all stuck in the past. It was time for a change. In July 2015, Archie relaunched after new CEO Jon Goldwater was already in his 5th year as CEO and was already making pretty new and radical changes, like introducing fan favorite character Kevin Keller, the first gay character in Archie Comics and launching two successful horror titles in Afterlife with Archie and Chilling Adventures with Sabrina, which soon would lead to the Archie Horror line. 

This relaunch was a success as the new Archie book won IGN's "Best New Comic Series of 2015" award and came in at #7 for comic book sales for the month of July. We can't talk about bringing Archie to a current day audience without mentioning the TV show Riverdale. The show is huge, already in its second season and with a legion of fans (like yours truly). The show has taken the Riverdale gang and put a whole new spin on them and people can't get enough. 
I highly recommend it. The classic Archie is still being printed by Archie Comics, so if you are looking for a nostalgic ride down memory lane, pick one up, but if you want to go to The Town With Pep in the modern day you can do that to. How awesome is that! 

Criticism of Superhero Cinema